There is no doubt, hoteliers who value guests are actively using loyalty programs today, and which, certainly is a great decision. But, in order to stand out in this highly competitive landscape, they should know how to revamp loyalty and drive real customer engagement.
“How do I promote my hotel?” there are many hotel businesses who wonder about this, and while there are many ways to do that, converting your loyal guests into your own promoters is one of the best approaches. In a marketing industry, a positive word of mouth is the best kind of marketing that you can count on and expect your objectives to be fulfilled effectively. Here is how you can leverage the loyalty of your guests to market your hotel business.
User Generated Content
User generated content is a buzzword in the online marketing world, and for all the good reasons. UGC is taken as one of the most trustworthy marketing materials with an extremely positive impact. As per the survey, 51% people from millennial age group said that user generated content influences them more than the opinions of their real-life friends and family.
Go After Repeat Guests
If you have guests who choose you repeatedly, then you can turn them into your very own evangelists. It is sure that they liked you enough to choose you again and again, and being fully engaged customers, they can engage other as well to try your hotel business. Value your repeat guests in order to expect them being your promoters.
Don’t Just Sell, Inspire
People usually travel to fill their box of experiences. In short, they don’t visit hotels, but the places. Try to inspire your guest for travelling and experiencing the wonder and enjoyment that travel provides. Blogging is one great way of doing this. Help the travellers plan their trip, give them tips, and inspire them to travel the area; along with the benefits they can enjoy by staying with you.
Ask For Reviews
If you want reviews, do not hesitate in asking for them. Send your guests a thank-you mail for staying with you and ask them to write a review. You can attach the direct link of TripAdvisor page and profile of your various social networking sites to make it easier for the guests.
Also, it is great to be engaged with your guests regularly to earn their loyalty. To know more tips and tricks of guest loyalty, or to have a guest loyalty software designed for your hospitality business, you can approach Incentiwised anytime.